SAAS SEO

There is no doubt that SEO is important for SAAS companies.

Because:

→ Inbound leads convert better than outbound leads.
→ They tend to solve problems for customers not aware there is a problem.
→ It’s hard to target ads to people needing automation software.

They ALWAYS target four main articles:

→ Review
→ Round-up (best) articles
→ Alternative
→ Comparisons (vs)

Their goal is to funnel people away from their competitors.

For example:

Zapier would write: (Zapier vs Make.com) or (Make.com alternatives).

Then, they’ll put their product number #1 each time.

Sounds a little bit dodgy, but it does get WORSE as well.

Many SAAS companies write articles about canceling competitors subscriptions and answering their help desk questions.

Example: ‘How to cancel Zapier’

This converts a lot of people who know a ‘big brand’ but are not aware of their service.

If you want more SEO tips, head over to Oliver.com/newsletter or head over to Oliver.com and get in touch with me there.

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source https://www.youtube.com/watch?v=y-7EUV-Biac

source https://oliver493.wordpress.com/2024/05/31/saas-seo/