SAAS SEO
There is no doubt that SEO is important for SAAS companies. Because: → Inbound leads convert better than outbound leads. → They tend to solve problems for customers not aware there is a problem. → It’s hard to target ads to people needing automation software. They ALWAYS target four main articles: → Review → Round-up (best) articles → Alternative → Comparisons (vs) Their goal is to funnel people away from their competitors. For example: Zapier would write: (Zapier vs Make.com) or (Make.com alternatives). Then, they’ll put their product number #1 each time. Sounds a little bit dodgy, but it does get WORSE as well. Many SAAS companies write articles about canceling competitors subscriptions and answering their help desk questions. Example: ‘How to cancel Zapier’ This converts a lot of people who know a ‘big brand’ but are not aware of their service. If you want more SEO tips, head over to Oliver.com/newsletter or head over to Oliver.com and get in touch with me there. ...