Best Ways To Fix Link Rot (SEO Link Decay)

Is Your Website Losing Steam? Link Rot Might Be to Blame!

This video dives into a hidden SEO killer: link rot. Learn how broken and outdated links are dragging down your website’s traffic and ranking. Discover effective strategies to fix the problem.

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Key Points:

Understanding Link Decay:
— Links to your website lose power over time, impacting your SEO performance.
— Broken links frustrate users and send them to error pages (404s).
Outdated content linked to your site becomes less valuable.

Fixing Link Rot:
— Identify broken links using tools like Ahrefs or SEMrush.
— Fix broken links on your own site with 301 redirects to relevant pages.
— Reach out to website owners with broken links pointing to yours and suggest replacements.
— Update existing content to improve its freshness and relevance.
— Utilize internal linking to distribute “link juice” from strong external links to other valuable pages on your site. (Reverse Silo structure explained)
— Consider deleting irrelevant pages with no external links to avoid harming your overall website quality.

Maintaining a Healthy Backlink Profile:
— Regularly check your backlinks (every 6 months to a year) for broken links or spam.
— Consider reaching out to websites that linked to you in the past for guest posting or other link-building opportunities.

source https://www.youtube.com/watch?v=cLlpFCdfbBo



source https://oliver493.wordpress.com/2024/03/21/best-ways-to-fix-link-rot-seo-link-decay/

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